Parliament’s Portfolio Committee on Communications has announced that Bush Radio’s Managing Director Brenda Leonard is one of the candidates shortlisted to fill one of four vacancies on the Media Development and Diversity Agency (MDDA) Board.
The addition of Leonard to the shortlist is a move in the right direction for the MDDA’s search for Board members, according to Bush Radio Programme Integrator Adrian Louw.
“Leonard’s standing within the community media sector, due to her commitment and level of integrity, as well as the wide range of skills she possesses, will be an asset to the MDDA. She has led Bush Radio through very trying times – and continues to do so – and the skills she’s gathered over 27 years of community radio involvement will provide the MDDA with much-needed direction on a strategic level.”
She spearheads Bush Radio’s drive to ensure more support for the community media sector.
Leonard is the Western Cape’s provincial secretary of the National Community Radio Forum, volunteer bookkeeper at the Mitchells Plain Advice and Development Project, and is on the journalism advisory committee for the Cape Peninsula University of Technology, and a founding delegate of the United Nations Global Alliance on Media and Gender.
The past September school holidays saw Bush Radio host a very successful Media Kidocracy Konfrence (MKK2013) – 22 to 27 September 2013. This was the 13th conference which drew young people from Bontheheuwel to as far away as Germany, participating in various discussions and productions around the theme “the role of media in democracy“.
The conference took place at the beautiful Mizpah Conference Centre in the Kogelberg Biosphere Reserve near Grabouw.
Team 1 of the photography group dealt with sexism and sexist stereotypes
Besides plenary sessions which dealt with media literacy, gender and elections, the conference also included visits to various media outlets around Cape Town (radio, television, print and online) and a special “give back to the community” outreach session at Agape 2 – home for disabled and abandoned children. The conference also included lifeskill sessions on active citizenship and substance abuse as well as daily outside broadcasts from Grabouw.
Team 2 of the photography group dealt with nature and pollution
The conference programme closed with what delegates always consider a highlight; the intensive production workshops which this year again included: television, radio, online, print, photography as well as two new productions; t-shirt and poster printing and a stage drama.
A special thanks goes to all the Bush Radio Children’s Radio Education Workshop (CREW) facilitators and volunteers as well as the Bush Radio staff and trainees who provided the logistical support for the conference.
Bush Radio staff checking out “Media on the Move” – the newspaper produced by MKK2013 delegates
A Bush Radio 89.5FM project, the Media Kiodcracy (kid+democracy) conference is taking place from the 22nd – 27th September in Grabouw. MKK is a youth media conference for participants aged 12 – 18 years and provides them with skills and knowledge to produce various forms of media. This year, MKK will produce radio, television, photography, online, drama and art. Two newspapers will also be produced, one before, and one during the conference.
The theme for this year’s conference is “The Role of Media in Democracy”.
The Managing Director of Bush Radio, Brenda Leonard said that “MKK is taking place in a historic year for media in South Africa. Bush Radio is celebrating 20 years since its first illegal broadcast, and 18 years of legal broadcasting. The National Community Radio Forum (NCRF) is also celebrating 20 years of its existence.“
Bush Radio initiated the then Radio Kidocracy Konference, which changed to the Media Kidocracy Konference in 2006. Initially it started as a conference where children could talk about issues and policies in broadcasting affecting them directly, to make their voices heard. With the changing landscape of media in South Africa, we decided to include other forms of media in 2006, and with this, the Media Kidocracy Konference (MKK) was born.
Delegates are expected from community radio stations across South Africa, youth groups and schools, and will include over 90 youth participants.
Today, MKK as an opportunity for youth to reflect their views on the issues on the table, discuss how the media portrays these issues, and then produce the type of media that talks directly to the youth. The skills and information they gain over the five days is part of, not only strengthening their knowledge and skill set, but also strengthening democracy in South Africa.
Partners for this year’s conference are: Friedrich Ebert Stiftung (FES), Media Development and Diversity Agency and Whalecoast Monitor
Background on MKK
As part of a growing need for youth participation in the decision-making process and policy formulation around children’s broadcasting, in 2000 Bush Radio initiated a conference. The Kidocracy (Kid-democracy) name was created for the event – to denote a form of society characterised by social equality and acceptance of young people with representation for and by young people.
The Media Kidocracy Konference aims to establish critical awareness and understanding among young people by exposing youth to information and experiences that will enable them to identify issues they feel are relevant, as well as explore their role in media and social issues. MKK also assists participants in devising strategies for addressing social issues by using the media as a tool to help resolve and address these issues.
After intense planning and a busy week the 12th Annual Media Kidocracy Konfrence (MKK2012) came to an end on Friday, the 14th of December 2012.
About 80 youth delegates (aged 12 – 21) drawn from all over the country, SADC and as far away as Northern Ireland attended MKK.
Below are the “products” which showcase how the young people interpreted the various themes outlined for this year. For a large percentage of the delegates this was the first time they had been directly involved in the production of media. A strong element of all the MKK conferences have been linking a practical implementation of ideas generated in the various intensive panel discussions and workshop groups.
This year’s theme was Youth Participation in Democracy, with sub-themes being:
Youth Rights and Civic Participation – Human Rights
About 400 delegates from various community radio stations in the country attended the National Community Radio Corporate Governance Indaba in Polokwane from the 20th to the 26th of September 2012.
Portfolio Committee Chairperson on Communication Eric Kholwane said one of the committee’s aim is that by 2014 each municipality has a community station. According to Kholwane it should be government’s responsibility to make sure that community stations are sustainable.
MDDA Chief Executive Lumko Mtimde said they are looking into having a central booking and monitoring system for advertising for all community radio. MDDA is also planning a community radio museum where it will display old equipment from stations like Bush Radio and Radio Zibonele.
From the 22nd to the 25th September, the National Electronic Media Institute of South Africa (NEMISA) took over the programme with three concurrent training workshops to develop the sector. Several issues were dealt with including Corporate Governance and Leadership, Sales and Financial Sustainability and High Performance Team Management and Motivation.
These three sessions dealt with the current challenges faced by community radio stations and also outlined the prospects towards growth and the advancement of the sector.
The National Community Radio Forum (NCRF) took over the conference on the last day, convening member stations into a national general council. Several issues were up for discussion including membership fees, provincial hubs, one rate card for all stations for GCIS and NCRF to have a training and capacity programme as a project on its own and to roll out the sector skills plan.
The DOC released a discussion document at the conference entitled Corporate governance as a foundation to sustainability. The document was not received well by the delegates as it portrayed the sector in a biased negative light, it was proposed that the document be withdrawn. NCRF said it is concerned in the manner the discussion document showed the situation of Corporate Governance in the sector, which is very one-sided.
NCRF stated that Community Radio in the country continues to play a developmental role in communities, creating platforms for dialogue, debates and freedom of expression in local communities.
She believes that a long-term reduced tariff would contribute to the development of community broadcasting and its sustainability.
Media Development and Diversity Agency has also welcomed the move by Sentech, and believe that it is the great effort towards the creation of an enabling environment for media diversity.
MDDA‘s CEO Lumko Mtimde said that this is the move in the right direction, and that they hope that a more differentiated structure will be regulated.
Bush Radio’s Managing Director Brenda Leonard gave the committee members and MDDA a tour of the station and after that gave a short presentation on the state of community media in South Africa.
Chairperson of the committee, Sikhumbuzo Eric Kholwane being interviewed
Some of the challenges that Bush Radio highlighted in the presentation included: Sentech-transmission cost, SAMRO‘s-calculation of fees, SAARF‘s research methodology and accuracy, the funding structure of community media in South Africa, as well as issues around the advertising industry and the current state of development of the community media sector.
After the presentation Chairperson of the Parliamentary Portfolio Committee on Communications Sikumbuzo Eric Kholwane thanked Bush Radio for being a long and outstanding example of a community radio station. He added that he is grateful that Bush Radio is still holding the fort, and a great example to coming generation.
MPs and other members of the delegation listening to the Bush Radio briefing
Member of Parliament and Chief Whip of the Committee on Communications Annelize van Wyk said Bush Radio is a better example of a community radio. Van Wyk added that Bush Radio serves as a blueprint of what community radio stations need.
MP Wilma Newhoudt-Druchen (left) making notes during the briefing
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