Parliament’s Portfolio Committee on Communications has announced that Bush Radio’s Managing Director Brenda Leonard is one of the candidates shortlisted to fill one of four vacancies on the Media Development and Diversity Agency (MDDA) Board.
The addition of Leonard to the shortlist is a move in the right direction for the MDDA’s search for Board members, according to Bush Radio Programme Integrator Adrian Louw.
“Leonard’s standing within the community media sector, due to her commitment and level of integrity, as well as the wide range of skills she possesses, will be an asset to the MDDA. She has led Bush Radio through very trying times – and continues to do so – and the skills she’s gathered over 27 years of community radio involvement will provide the MDDA with much-needed direction on a strategic level.”
She spearheads Bush Radio’s drive to ensure more support for the community media sector.
Leonard is the Western Cape’s provincial secretary of the National Community Radio Forum, volunteer bookkeeper at the Mitchells Plain Advice and Development Project, and is on the journalism advisory committee for the Cape Peninsula University of Technology, and a founding delegate of the United Nations Global Alliance on Media and Gender.
The National Community Radio Forum issued a press statement after their meeting with the Independent Communications Authority of South Africa (ICASA) yesterday.
Again Bush Radio is very concerned about these developments and we believe that a closure of one station is worrying. We call upon all parties involved to look for an amicable solution for the continued survival and growth of the community radio sector.
We also encourage communities, individuals, organisations and businesses to support their community radio stations.
This morning during a scheduled engagement with the Community Media sector and the new Minister in the Presidency, Jackson Mthembu before his budget vote to Parliament, members of the sector handed a memorandum to the minister to highlight the current plight of community media.
The Minister felt that he was ambushed by the sector as he was under the impression that it was a simple “meet and greet”.
Below is the memorandum as it was issued.
MEMORANDUM TO THE OFFICE OF THE PRESIDENCY, 17 July 2019
Community radio, print and TV sectors
Since the dawn of democracy in South Africa, the country
has made impressive gains in the promotion of media diversity through support
for emerging, small commercial newspapers and community broadcasting services
serving the majority of the people who were previously excluded.
In the early 90’s media activists, many of whom are in
this room today, fought for the establishment of the Media Development and
Diversity Agency, tasked with the supporting community and independent media in
South Africa. Since then the regulator has license over 200 community radio
reaching an estimated audience of 8 million and 6 community TV stations
reaching an estimated, collective audience of 14 million.
Community Newspapers by Independent publishers print in
excess of 6 million copies per month with a readership that exceeds 20 million
South Africans in all 11 official languages. Collectively the sector employs
tens of thousands of previously disadvantaged individuals countrywide.
Unfortunately, in the last decade or so, these impressive
gains have been rolled back as stations have struggled for survival in the face
of weakened institutions (MDDA, GCIS and ICASA), state capture, government
complacency and failed promises.
Year after year the sector attends “engagements” with the
DoC, GCIS and the MDDA. Every year we regurgitate the same challenges and
propose the same solutions. Every year the government and its agencies promise
to address the issues and then nothing is done.
This year is different. The community media sector is on
the verge of collapse with an estimated collective debt sitting at around R180
million. This is made up largely of debts to SAMRO & CARPASSO, SENTECH,
SARS and rental. As we speak stations are being served eviction notices from
their premises, retrenching staff and getting deeper into debt.
It makes no difference whether the MDDA and GCIS report
to the DoC or to the Presidency, as long as something gets done. The sector simply cannot be allowed to fail.
We call upon the Presidency to implement the following immediate measures:
• Provide emergency relief funding to pay off the collective debt to SARS, SENTECH, SAMRO & CARPASSO (paid to stations or directly to debtors – to avoid CSD challenges) – R150 million for radio, R15 million for TV and R15 million for print.
• Increase MDDA budget to allow for annual grant for all community broadcasters and increased support for print publishers.
• Build MDDA capacity at board and operational level to speed up grant approval and disbursement.
• Implement the Parliamentary Portfolio Directive (Nov, 2011) to spend 30 % of government adspend on community media.
Additional measures to improve the sustainability of the sector are outlined in the full memorandum
It seems that everyone is counting down the days to “Black Friday” sales.
According to the Reserve Bank, consumer debt currently stands at R1.7-trillion, with a study by the World Bank revealing that about 25 million South African adults owe money.
We would like to ask our listeners to avoid getting caught by sales gimmicks and false discounts. Remember to plan for the necessities for the months ahead like your rent, bond, food and transport.
If it is on sale and you buy it on credit, remember that interest and fees will push up the price. Therefore, cash is king for sale items.
Don’t spend what you don’t have this means do not live beyond your means and don’t buy if you haven’t budgeted;
Set a realistic budget of what you can afford to spend at the beginning of your Black Friday/Christmas shopping and stick to it;
Don’t shop in a hurry, without a plan and place everything on your credit/ store card;
Plan carefully and pay particular attention to your budget, especially bearing in mind the additional expenses that come with the new year;
Have a shopping list to avoid buying unnecessary items if you don’t need it now, chances are you may never need it. So a void wasting your time and hard earned money
If you want to begin the New Year in a financially sound position, be aware of how you spend your money during this period and save for the New Year;
Do a budget for the festive season which includes all debt, rent, electricity, water, insurance, transport, gifts, school uniform, stationery, entertainment etc;
Don’t blow your bonus on treats. Spend Wisely and rather pay off your debts;
Shop around for specials and compare prizes; Spend wisely tomorrow and during the festive season and enjoy a financially relaxed and peaceful new year.
Remember that if you choose to ignore your budget and break the bank on Black Friday or max out your credit cards for festive shopping you may be headed for a bleak 2019.
13 February 2018 is World Radio Day– a day to celebrate radio as a medium: to improve international cooperation between broadcasters; and to encourage major networks and community radio alike to promote access to information, freedom of expression and gender equality over the airwaves.
Radio is the mass media reaching the widest audience in the world. It is also recognised as a powerful communication tool and a low cost medium
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