We thought we would share this recent article on the future of radio by for observer.com.
Some interesting insights especially for those who may have written off the power of radio.
On August 1, 1981 at 12:01 a.m., MTV played its first music video on the air, marking the so-called beginning of the end for radio. The video—appropriately selected for the occasion and the predicted impending doom for the long-lived medium—was The Buggles’ 1978 hit “Video Killed the Radio Star.”
This wasn’t the first time, or the last, that terrestrial, free radio would be deemed obsolete. First, it was the threat of news on TV, then entertainment on TV, then music on TV, then satellite radio and now streaming. The most recent nail in the coffin appears to be Apple Music, which launched last Tuesday…..read the complete story