Advertising

Please note that the rate card is a guide, we will work out a package that suit you and your business.

Call Wayne, Brenda or Adrian on 021 448 3277 or email: sales@bushradio.co.za

General Information and demographics

Name: Bush Radio

Frequency: 89.5FM

Online: http://www.bushradio.co.za

Language Medium: English, Afrikaans and Xhosa

Broadcast Times: 24 hours

Transmitter Power: 250 watts

Target audience: 6-16, 16-35, 35+ Depending on the specific programme

Format: Music, talk and news

Basic rates: Rates quoted for 30-second advertisements

Listenership: 59 000 RAMS and 275 000 independent survey

Booking deadline: Seven days prior to broadcast (special deadline facilities available)

Material required: CD or MP3 (sent via email)

Cancellation: 14 days written notice required 10% thereafter

Restrictions: Alcohol and tobacco

Exclusion: Rates quoted exclude VAT and Agency Commission

Coverage: Greater Cape Town & surrounds, Cape Flats, Khayelitsha, Mitchells Plain, Manenberg, Gugulethu, Nyanga, Grabouw, Malmesbury, Stellenbosch, West Coast past Atlantis to Gordons Bay, Mfuleni/Strand area and Philippi.

(Global via online streaming)

Bush Radio’s FM coverage

LSM Group:   

LSM 5-7                                                            83.3% of listeners

LSM 8-10                                                          16.7% of listeners

Income Breakdown:     

R 1 400- R 2 499                                             14.58% of listeners

R 2 500- R 4 999                                             29.17% of listeners

R 5 000- R 8 000                                             43.75% of listeners

R 11 000- R 19 999                                        10.42% of listeners

R 20 000 +                                                        2.06% of listeners

Age Group:

15 – 24 years                                                   60% of listeners

25 – 34 years                                                   18.75% of listeners

35 – 49 years                                                   16.67% of listeners

50+ years                                                         4.58% of listeners

Male/ Female Listeners:

Female: 52.08% of listeners

Male: 47.92% of listeners

Advertising Rates (per 30-second spot)

Times                 Mon-Fri               Sat- Sun

05h00-06h00     R 700.00              R 700.00

06h00-09h00     R 1300.00              R 900.00

09h00-12h00     R 900.00              R 800.00

12h00-15h00     R 900.00              R 800.00

15h00-18h00     R 1300.00              R 900.00

18h00-21h00     R 900.00              R 600.00

21h00-24h00      R 700.00              R 600.00

24h00-05h00     R 700.00              R 600.00

On Air Sponsorship / Paid Airtime

Interviews / talk show

5 minutes: R 3 000.00

5 minutes: R 4 000.00 (primetime – 6-9am/3-6pm)

10 minutes: R 5 000.00

15 minutes: R 8 000.00

30 minutes: R 13 000.00

60 minutes: R 18 000.00

Outside Broadcasts        

3 hour broadcast: R 35 000.00

Includes: Interviews, competitions, announcements, two adverts per hour and a opening and closing billboard

Satellite Broadcasts*     

30 min: R 13 000.00

1 hour: R 18 000.00

*Satellite Broadcasts – this excludes setup costs and individual participating stations cost.

Features             

60 seconds:  R 1 300.00

90 seconds: R 2 000.00

120 seconds: R  3 000.00

Opening and closing billboard

Sports   

60 seconds: R 1 300.00

90 seconds: R 2 000.00

120 seconds: R 3 000.00

These rates DO NOT INCLUDE VAT.

Please note that the rate card is a guide, we will work out a package that suit you and your business.

Ask about our first time advertiser packages and trade exchange offers.

Campaigns under R 10 000 are payable upfront.

Campaigns over R 10 000 require a 80% deposit and balance at 30 days.

Call Wayne, Brenda or Adrian on 021 448 3277 or email: sales@bushradio.co.za